Honey & Beau

BRIEF

Honey & Beau was undergoing a complete rebrand, stepping into a fresh creative direction with new fashion designer Annemarie Chimarios. Along with launching a new collection, the brand needed a digital overhaul—merging three separate websites (Honey & Beau, Romance, and Maelle) into one seamless Shopify experience. The challenge? Ensuring each brand had its own distinct presence while keeping navigation intuitive and the shopping experience effortless.

GOAL

With three brands coming together under one roof, the website needed to feel cohesive without losing each brand’s individuality. The previous setup was disjointed, and the shopping journey lacked clarity. Balancing bold visuals, a high-end aesthetic, and a smooth user experience was crucial to making the transition seamless for customers.

STYLE

The objective was clear: - Launch a fully redesigned Shopify website. - Consolidate three brands into one platform while giving each its own space. - Create an intuitive shopping experience with seamless navigation. - Elevate the visual design to match the new creative direction. - Streamline backend processes for efficiency.

TEAM

A complete transformation from the ground up. The result? A sleek, high-fashion digital presence that embodied the brand’s new creative direction. With an elevated design, seamless navigation, and optimised shopping experience, the site positioned Honey & Beau for success in its next chapter.