Eastend Wardrobe

BRIEF

Eastend Wardrobe, a designer rental store, needed a high-performing eCommerce platform that aligned with its values of sustainability, inclusivity, and accessibility. Their existing WooCommerce setup was inefficient, leading to backend frustrations and a poor customer experience. The goal was to migrate to Shopify, redesign the website, and create a seamless, scalable system.

GOAL

The previous WooCommerce site was limiting growth. Founder Bronte was spending hours on manual backend tasks like order processing and inventory updates, taking time away from scaling the business. Meanwhile, customers struggled with navigation and product discovery, leading to lost sales and a diminished brand experience.

STYLE

- Seamlessly migrate from WooCommerce to Shopify. - Design a customer-friendly UX/UI that made browsing and booking effortless. - Automate backend processes to free up Bronte’s time. - Build a scalable system that could support future growth.

TEAM

The Shopify migration and redesign transformed Eastend Wardrobe’s digital presence: - Significantly reduced backend admin time, allowing Bronte to focus on brand growth. - Improved order management, eliminating bottlenecks. - Enhanced customer experience, with smoother navigation and better product discovery. - 34% increase in sales year-over-year.